Strategic Management

Section B: Strategic Management (50 marks)

Objectives:

(a) To develop an understanding of the general and competitive business environment;

(b) To develop an understanding of strategic management concepts and techniques;

(c) To be able to solve simple cases.

Contents:

1. Business Environment

General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and

global; competitive environment.

2. Business Policy and Strategic Management

Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in

organisations.

3. Strategic Analyses

Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.

4. Strategic Planning

Meaning, stages, alternatives, strategy formulation.

5. Formulation of Functional Strategy

Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.

6. Strategy Implementation and Control

Organisational structures; establishing strategic business units; establishing profit centers by business,

product or service, market segment or customer; leadership and behavioural challenges.

7. Reaching Strategic Edge

Business process re-engineering, benchmarking, total quality management, six sigma, contemporary

strategic issues.